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Writing and ideas

Depth, not content confetti.

Twelve years of publishing across 13 outlets, written from inside the work: marketing leadership, AI enablement, strategy execution, media intelligence and reputation. If you want to know how I think before you hire me, start here.

I write the way I operate: every abstraction grounded in a number, a name, or a scenario. The corpus is 159 verified articles published from 2014 to 2026 across 13 outlets, including 11 outside bylines for PRSA, PRNEWS, SupplyChainBrain, Risk Management Magazine and others. Most of it was written while doing the work it describes, at Rhythm Systems and Fullintel, which is why practitioners keep citing it back to me.

Three threads run through it. Marketing leadership: how demand, content and pipeline actually get built. AI enablement: how adoption moves from pilot to production without losing human judgment. Strategy execution: the operating loop underneath both, sense, decide, align, act, learn.

Essays on this site

Four long form pieces written for this site, each one an argument I use in the work:

From pilot to production

An adoption playbook for agent workflows in a marketing team: named owners, human review checkpoints, and a weekly cadence. The how behind the case study.

The database is the strategy

Why marketing CRM data decays after every cleanup, and how ownership, standards, and a weekly review cadence keep the database tied to strategy.

Red team your sales narrative

A repeatable drill for revenue teams: attack your own claims before an answer engine does, score what survives, and route the fixes into enablement.

Building Agility

What planning a communications platform at PR Newswire taught me about buyers: they purchase a path from signal to a decision they can defend.

The book

I am coauthor of chapter 9 of Predictable Results: How Successful Companies Tackle Growth Challenges and Win, which reached #1 on Amazon in Organizational Change (Kindle). The chapter covers the strategy execution system the rest of my writing keeps returning to: clear priorities, an honest scoreboard, and a meeting rhythm that forces decisions.

Teaching

The writing turned into a free six part course, AI That Earns Its Keep: voice systems, project workflows, memory, model selection, ROI proof, and a 90 day adoption plan for leaders.

Complete article index

All 159 published articles, grouped by subject. Every title opens the original publication in a new tab.

Complete article index

All 159 published articles.

Browse by subject. Every title opens the original publication in a new tab.

01AI Enablement and Digital Transformation53
02Strategy Execution, Leadership and Change60
03Media Intelligence, PR and Measurement24
04Crisis, Reputation and Risk13
05Growth Markets and Industry Insights9