Turn AI experiments into accountable everyday work.
Clear priorities, practical workflows, and human judgment. I help organizations connect strategy with the everyday work of adoption.
Mount Pleasant, South Carolina
Charleston-area hybrid / on-site · Remote
Clear priorities. Shared ownership. Practical progress.
Connect workflows, human review, and an operating rhythm that supports adoption.
Explore the case study
Technology creates leverage only when leaders pair it with judgment, clear priorities and an operating rhythm that turns insight into action.
Four capabilities, one throughline
Strategy & Execution
Practical operating systems built on priorities, OKRs/KPIs, meeting rhythms, accountability, and change management: the machinery that turns a plan into results.
AI, Data & Adoption
Translates automation, media intelligence, predictive signals, and emerging technology into workflows people actually use, with governance and human review built in.
Change Leadership
Designs the rollout, not just the tool: champions networks, training curricula, adoption measurement, and the accountability structure that makes change stick.
Cross-Functional Leadership
Aligns executive leadership, product, sales, account management, and development teams around a shared, measurable definition of outcomes.
Track record
- Designed and shipped packaged agent workflows for executive reporting, competitive intelligence, PR opportunity response, and search optimization, then drove adoption across marketing, analyst, and client-facing teams with human review checkpoints at every decision point.
- Multi-day deliverables compressed to hours
- 30+ original assets produced monthly
- Team time shifted from repetitive production toward expert analysis and higher-value client decisions
- Built automation across database management, email validation, and manual reporting that returned roughly 900 hours a year to client-facing teams: adoption ROI in production, not a pilot metric.
- Established data governance and operating discipline over the marketing database.
- Restructured 140,000 records into ~70,000 ICP-aligned, deliverable contacts
- Raised database health from 71% to 96%
- Built ownership, standards, and validation into the workflow rather than running a one-time cleanup
- Rebuilt content and search strategy for AI-mediated discovery.
- AI-platform referral traffic grew 1,075%
- +895 aggregate search-position improvements
- #1 organic ranking on a core commercial term
- Led marketing strategy, content, and demand generation for a media intelligence firm serving Fortune 2000 communications teams.
- 600+ leads, a 36% year-over-year increase
- 34% sample-to-demo, 28% demo-to-close conversion
- Authored the award submissions behind the company's 2025 industry recognition, including its PRSA Anvil Award for human-plus-AI media intelligence.
- Trained and coached executive teams at $20M-$500M companies through annual and quarterly planning: curriculum, facilitation, and follow-through cadence that turned strategy into named owners, dates, and measurable outcomes.
- Results across the client base:
- Marketing ROI increased 20%
- Conversion rates increased 30%
- Prospect database grew from 73,500 to 600,000+ contacts (~8x)
- As VP, Data Intelligence, created the business plan and product roadmap for Agility, an integrated communications platform combining social listening, news monitoring, press release distribution, and journalist intelligence, including primary market research for a global media database of 650,000 journalists and influencers.
- As VP, Public Relations Products, owned product vision, P&L, sales enablement, and brand management for cloud-based SaaS products, leading distributed teams across the United States, United Kingdom, Mexico, and India.
- Automated media-research workflows to improve accuracy and productivity while freeing teams to focus on higher-value work, an early instance of the adoption pattern Ted has led ever since.
Adoption case study: from scattered AI experiments to production workflow
Problem
Executive reporting, competitive intelligence, and PR opportunity response were manual, slow, and inconsistent across the team; deliverables took multiple days and didn't scale with client volume.
Approach
Designed packaged agent workflows for each function, with human review checkpoints built into every decision point, then led adoption across marketing, analyst, and client-facing teams rather than treating the build as the finish line.
What Shipped
Production workflows for executive reporting, competitive intelligence, PR opportunity response, and search optimization, not pilots. Multi-day deliverables compressed to hours; 30+ original assets produced monthly.
What It Saved
Roughly 900 hours a year returned to client-facing teams, with time shifting from repetitive production toward expert analysis and higher-value client decisions.
159 published articles, 2014-2026
A selection is below. The full corpus spans AI enablement, strategy execution, media intelligence, and crisis communications across 13 outlets, company blogs plus trade press including PRNEWS, PRSA, SupplyChainBrain, and Risk Management Magazine.
Beyond Press Releases: The Reputation Scorecard as a Strategic Communications Tool
AEO: The New Visibility Layer Supply Chains Can't Afford to Ignore
How to Write an Executive Briefing That Leadership Actually Reads
Recognition
PRSA Anvil Award: awarded to Fullintel
Presented to Fullintel for its human-plus-AI approach to media intelligence, selected from 754 submissions. As VP of Marketing, Ted led the marketing function and authored the award submission.
AMEC Awards, Gold and Silver: awarded to Fullintel
Part of 14 industry awards the company won in 2025. As VP of Marketing, Ted led the marketing function and authored the submissions.
John Petrillo Award
Selected from more than 5,000 employees for customer commitment.
Eagle Scout
Earned the rank of Eagle Scout, the Boy Scouts of America's highest achievement.
Core capabilities
Let's talk
Based in Mount Pleasant, South Carolina. Open to AI enablement, adoption, and transformation leadership: Charleston-area on-site or hybrid, and remote.