Who this is for
Business leaders and operators: CEOs, COOs, VPs, and department heads at mid-market companies who are expected to produce results from AI, not demos of it. No engineering background required. Every part is written in plain business language and framed around dollars, hours, and decisions.
How to use it
Read the parts in order, or jump to the one that matches your Monday morning. Each part stands alone and ends with something usable that day. Together they form a complete operating system for AI adoption: teach it your voice, run it like a project, make memory travel, staff models by strength, prove the value, and lead the first 90 days.
The six parts
Teach AI Your Voice Once, Use It Forever
Stop re-teaching AI your voice every chat. Build a portable voice system with a style guide, examples, and reusable skills that works with any model.
Part 2Run AI Like a Project, Not a Chat
Replace scattered chats with project directories and a library of reusable skills your whole team can run, including four starter templates.
Part 3Memory That Travels With You
Built-in memory is rented; files are owned. Seed AI from work you already wrote, update memory with explicit commands, and keep the file as the record.
Part 4Assign Models Like Staff
Test models on your real work with a five-assignment scorecard, then staff each one for the job it does best: drafting, editing, criticizing, or speed.
Part 5Prove It Pays
“We use AI” is not a metric. Measure time returned, quality improved, and decisions improved, then report it to leadership on a single page.
Part 6Your First 90 Days
The capstone: a 90-day operating plan for leaders, from listening and mapping to the expand-or-kill decision, with governance gates and a board one-pager.
Frequently asked questions
Is this course really free?
Yes. All six parts, no signup, no email gate, no upsell. Read them in order or jump to the part that matches your Monday morning.
Who is this course for?
Business leaders and operators: CEOs, COOs, VPs, and department heads who are expected to produce results from AI, not demos of it. No engineering background required. Every part is written in plain business language and framed around dollars, hours, and decisions.
How much time does it take?
Each part reads in about ten minutes and ends with something you can use the same day. The fastest on-ramp is the 30-minute quickstart in Part 2: one folder, one skill, one real assignment.
Will this work with the AI tools my company already uses?
Yes, by design. Everything here is tool-agnostic: files, workflows, and testing methods, not vendor features. The systems work with whatever approved AI tools your company licenses today and survive the vendor switch tomorrow.
Is our company data safe if we follow this?
The course teaches a proprietary-data firewall throughout: what goes into AI systems, what never does, and how to sanitize examples. Nothing here asks you to upload confidential material. Style patterns are safe to share; business secrets are not.
Who wrote this course?
Ted Skinner, a marketing executive and AI enablement leader. He has published 159 articles on marketing leadership, strategy execution, and practical AI adoption. The course is written from practitioner experience: every method is designed to be usable the same day you read it.