# Ted Skinner

> Ted Skinner is a marketing executive and AI enablement leader in Charleston, South Carolina, focused on measurable growth, enterprise AI adoption, practical workflows and accountable execution. He is currently exploring VP Marketing and AI enablement leadership roles, remote across the US or hybrid in Charleston.

## Primary expertise

* Marketing leadership, growth strategy and demand generation
* AI enablement, literacy and enterprise adoption
* AI-Enabled Strategy Execution: sense, decide, align, act, learn
* Change leadership and strategy execution
* Responsible AI governance and human review
* Workflow and process redesign
* Adoption measurement, dashboards and ROI
* Revenue operations, media intelligence and measurement

## Pages

* [Home](https://tedskinner.com/): Positioning, proof points, selected work, recognition, testimonials and downloads for a marketing and AI enablement executive.
* [AI Adoption Case Study](https://tedskinner.com/case-study.html): Four manual functions rebuilt as packaged agent workflows at Fullintel, returning roughly 900 hours a year, with database health raised from 71% to 96% and 845 AI platform referral sessions over eleven months in 2025.
* [Writing and Ideas](https://tedskinner.com/writing.html): 159 verified articles from 2014 to 2026 across 13 outlets, four long form essays, and a coauthored chapter in Predictable Results.
* [From pilot to production](https://tedskinner.com/essays/from-pilot-to-production.html): An adoption playbook for moving AI agent workflows from demo to production in a marketing team, with named owners, human review checkpoints and a weekly cadence.
* [The database is the strategy](https://tedskinner.com/essays/the-database-is-the-strategy.html): Why marketing CRM data decays after every cleanup, and how ownership, standards and a weekly review cadence keep a database healthy.
* [Red team your sales narrative](https://tedskinner.com/essays/red-team-your-sales-narrative.html): A repeatable drill that attacks a sales narrative's claims before answer engines and buyers do, scores what survives, and routes fixes into enablement.
* [Building Agility](https://tedskinner.com/essays/building-agility.html): What planning the Agility platform at PR Newswire taught Ted Skinner about how media intelligence buyers judge platforms and vendors.

## AI course: AI That Earns Its Keep

* [Course home](https://tedskinner.com/ai-course/): A free six part course for leaders on capturing real AI value, from voice systems to a 90 day adoption plan.
* [01 Voice](https://tedskinner.com/ai-course/01-voice.html): How to teach AI your writing style with a portable voice system: style guide, example library and reusable skills.
* [02 Project](https://tedskinner.com/ai-course/02-project.html): How to run AI like a project instead of a chat, with shared directories, a skills library and a rollout plan.
* [03 Memory](https://tedskinner.com/ai-course/03-memory.html): How to build AI memory that travels: seed preferences from your own writing and keep the file as the record.
* [04 Models](https://tedskinner.com/ai-course/04-models.html): How to choose the right AI model for each task by testing models on your own work with a scorecard.
* [05 Value](https://tedskinner.com/ai-course/05-value.html): How to prove AI ROI by measuring time returned, quality improved and decisions improved, reported on one page.
* [06 First 90 days](https://tedskinner.com/ai-course/06-90-days.html): A 90 day action plan for leading AI adoption: map the repeatable work, ship one workflow with real numbers, then expand or kill.

## Downloadable resources

* [AI Adoption Case Study, PDF](https://tedskinner.com/assets/Ted_Skinner_AI_Adoption_Case_Study.pdf)
* [AI Adoption Case Study, Word](https://tedskinner.com/assets/Ted_Skinner_AI_Adoption_Case_Study.docx)
* [Executive Resume, PDF](https://tedskinner.com/assets/Ted_Skinner_Executive_Resume.pdf)
* [Executive Resume, Word](https://tedskinner.com/assets/Ted_Skinner_Executive_Resume.docx)

## Contact

* Website: https://tedskinner.com/
* Email: tedskinner62@gmail.com
* LinkedIn: https://www.linkedin.com/in/tedskinner/

Last updated: 2026-10-24